If you want to educate people you need to understand them. And these days, if you want to understand them you need to have some ideas about the world that they live in and how they navigate it.
Here's what they say about it...
"This fourth edition of Deloitte’s Media Consumer Survey provides a current snapshot of how Australians are consuming different media and entertainment, using technology and devices, interacting with social networks and responding to advertising.
Deloitte’s survey reveals attitudes and behaviours, reporting on how they have changed over the past four years and considers the future.
In this year's report we consider:
How we like to be entertained
Our preferred technologies and devices
How we use social networks
The renaissance of books, magazines and news
Where advertising fits."
Have a glance to discover if this digital stuff is really only for the young types. (Hint: it's not!)